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lsinsights.com & life-x.com

LSInsights, formed in 2003, is a life settlement broker that sells unneeded life insurance policies on the secondary market. They needed a clean, polished corporate look to help get them on the map. Their subsidiary, LifeX, is an electronic exchance where policies with a lower value can be sold on an online auction. This required a high-tech corporate look that blended in with the newly created identity system.

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